Global Pay It Forward: Will Unsung Hero surpass Gangnam Style?

This entry is part 2 of 5 in the series Pay It Forward Day

Unsung Hero viral videoDoing good deeds without expectation of return is a universal principle. Stories of paying it forward abound, and millions more are expected this week as we approach International Pay It Forward Day this Thursday.

Do you know the story of the Unsung Hero?

Unsung Hero was released on YouTube earlier this month and it’s been viewed 11 million times already. That’s more than Gangnam Style achieved in its first month. The Korean pop-music video eventually topped 2 billion views, making it the Number 1 most watched YouTube video in history. If Unsung Hero continues to get views at its current rate, it will eclipse Gangnam Style.

I invite you to view the 3 minute video and tell us what you think. Be forewarned: It’s a tearjerker. Not because it’s sad, but because it’s so positive and heartwarming.

In the video, the unnamed hero is just an ordinary guy. He helps an elderly street vendor with her heavy cart, gives money to a mother and daughter who beg on the streets, feeds a street mongrel, and more. Why does he do it? What does he get out of it? Take a look and tell us your opinion.

Oh, one more thing. The video is an official video of Thai Life Insurance. The firm has a history of making such videos.


What’s your reaction to “Unsung Hero”?

Does it matter that it’s made by a for-profit corporation?

Would you “pay it forward” by sending today’s post (with the video link) to someone in your network? Use the links in the upper right to share via Facebook, Twitter, Pinterest, Google+, for your email.

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  1. DNS says

    That man may not end up on television for his deeds, but he’ll certainly be seen all over the Internet. I don’t normally sit through videos, but that advertisement was a pleasure to watch. The fact that the narrator took his time really allowed the message to shine through.

    I don’t have an issue with the fact that a for-profit corporation created the video. Many great things are made by for-profit corporations. Advertisements can often carry powerful messages. In this video, the life insurance firm only makes an appearance at the very end. It doesn’t interfere with the message and the people that funded the ad should get some credit.