Helping Veterans: From military service to coffee service?

Starbucks holiday cupFinding civilian employment after military service is one of the toughest jobs our veterans face. You might not be in a position to hire vets, but if you’re a Starbucks customer, your purchases can help. How so?

Last week, Starbucks announced a “strategic commitment to develop a comprehensive hiring platform for veterans and active duty spouses in response to record growth and in anticipation of a 500,000 person future global workforce.” The global retailer of café experiences and customized coffees, teas, and food has made a commitment to hire 10,000 veterans and military spouses.

The company has about 200,000 employees at the moment. Their commitment to hire at least 10,000 veterans and spouses is a small number compared to their current employee base and their projected half-million workforce. Still, they have a commitment, and it’s related to values.

Service is the common ethic.

As Starbucks puts it in their careers web page: “The men and women of the U.S. military have always served as a source of inspiration. They inspire us in our service to the greater good and remind us of the importance of our ongoing commitment to our communities, partners, and everyday work.”

What do you think of Starbucks commitment to hire vets?

Do you think it is sincere—or just good PR?

Does your employer have a commitment to hire vets?

All week we’re discussing the many ways that Americans have come together to provide aid and assistance to our thousands of veterans. Tune in each day—and leave a comment!
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  1. Dmitri says

    It’s good to see many companies making the push to hire and help veterans, particularly when government organizations may not necessarily provide everything they need. With a commitment like “10,000 new employees,” I hope this means that efforts to help veterans will continue throughout the year, not just around Veteran’s Day.