Global Pay It Forward Day is this Thursday. Over 500,000 people in 60 countries have signed on to participate. On Thursday, each will do 1-to-3 random acts of kindness “with no expectations other than the recipient in turn does a favor for someone else.” If each participant does an average of 2 good deeds—that’s 1 million random acts of kindness in a single day.
If each recipient of a good deed pays it forward just once, we now have 2 million random acts of kindness in a day. The organizers of “International Pay It Forward Day” are hoping for even more than that.
Do you believe it will happen?
The Pay It Forward movement is worldwide. Kindness is a universal virtue. But America is the only nation that ranks kindness as its #1 character strength, according to research by the VIA Institute that I discuss in United America. Paying it forward also taps one of America’s 10 core values: justice and fairness. Paying it forward is a form of fairness and balance in human relations.
Why do people pay it forward? Why help someone who hasn’t helped you? It’s “human nature,” you might say. But so is selfishness. Paying it forward doesn’t make sense when people are selfish, taking favors but never paying them back or forward.
Evolutionary biologists have an explanation: strategic reputation building. The reason we are willing to help those who haven’t helped us is because others are watching. Others won’t help us if they perceive us to be stingy. They will help us if we appear to be kind and generous. But we’re not really kind and generous, according to this theory. Rather, we act that way in anticipation of future benefits.
I’ve never liked that answer. Alternative explanation is one that I’ve seen time and time again when I use the Reciprocity Ring™ group activity: positive emotions. You help me and I feel the positive emotion of gratitude, which motivates me to then help someone else. We pay it forward because we are grateful for help we received.
Sounds nice, doesn’t it? Is there any proof? There is. My colleague Nat Bulkley and I conducted a massive study to test both the positive emotions and reputation explanations. We found that both matter, but positive emotions have a stronger and longer lasting effect than reputation. Our article was just accepted for publication in the scholarly journal Organization Science. (If you’d like to read the paper, you can get it on my personal web site.)
Do you have a Pay It Forward story to tell?
Do you believe 1 million random acts of kindness with take place this Thursday?
Will you commit to be a participant?
- International Pay It Forward Day: Acts of kindness by the millions?
- Global Pay It Forward: Will Unsung Hero surpass Gangnam Style?
- Global Pay It Forward: Shakespeare’s birthday and free books!
- Global Pay It Forward: It’s today! Got the card?
- Global Pay It Forward: Why is it so difficult to ask for help?