Black Friday: Shoppers enticed early with added promotions, sales

THURSDAY, NOVEMBER 23 and FRIDAY, NOVEMBER 24: Millions of shoppers may have to choose between sitting down to Thanksgiving dinner and hitting stores on Thursday this year, as Black Friday sales begin earlier than ever. Days before in-store deals began, shoppers were signing up for email lists or connecting with favorite stores via social media for inside access to upcoming deals, promotions and coupons. Online sales also began earlier than ever in 2017: This year, many stores—such as Kohls—began their Black Friday online deals at the beginning of Black Friday week.

Original use of the term “Black Friday” was associated negatively with the less-than-ideal conditions that occurred from the shopping chaos of the day following Thanksgiving, though as years passed, the term morphed into its current meaning: as a day (or two days, now) that retailers move from operating at a financial loss (“in the red”) to a period of profit (“in the black”).

Internationally, Black Friday—along with its corresponding Cyber Monday and Cyber Week—has gained immense popularity.


Black Friday only gained its No. 1 ranking as the busiest shopping day of the year in 2003. (Prior to 2003, Black Friday made the list of top-10 busiest shopping days of the year.) For several years, stores opened their doors at 6 a.m. on Black Friday, but in 2011, major retailers like Target, Kohls, Macy’s and Best Buy opened at midnight. In 2012, Walmart and others announced sales as starting on Thanksgiving evening; this year, Kohls, Best Buy, Macy’s and Toys R Us have announced a 5 p.m. Thanksgiving Day opening, while JCPenney will start its Black Friday sales even earlier: on Thursday at 2 p.m. (USA Today has a list of store opening times.)

As online retailers like Amazon provide increasing competition for Black Friday sales, some brick-and-mortar stores are amping up their own competitive edge this year. As reported by the Wall Street Journal, Wal-Mart Stores Inc. and Target Corp are offering especially early discounts, making in-store prices better than their online counterparts and placing increased emphasis on products they offer that are not available from online giants like Amazon.

Though their Thanksgiving holiday occurred weeks ago, Canadians have been getting into the spirit of Black Friday during the past decade, and 2012 saw the biggest Black Friday to date in Canada. Online retailers like Amazon and Apple have begun reaching out to the United Kingdom, and Black Friday was promoted in Australia by Online Shopping USA in 2011.