TUESDAY, FEBRUARY 14: Happy Valentine’s Day!
Or, you might say: “That’s amore!” in Italian tribute to the ancient Roman-Christian martyr known as St. Valentine.
This annual commemoration of feelings from the heart has spread across the globe in a massive exchange of cards, candy, chocolates and even jewelry—all in the name of love. In Ancient Rome, mid-January to mid-February was celebrated as a dedication to the love between Zeus and Hera, and Feb. 13-15 was a fertility festival. The Christian St. Valentines came into the picture just a few hundred years after Jesus Christ, although none were particularly associated with love; it was a poem by Geoffrey Chaucer that first began the association between St. Valentine’s Day and romance.
EXPRESSING LOVE: THEN AND NOW
Today’s holiday traditions began a little more than 200 years ago, with “The Young Man’s Valentine Writer”—a publication of suggested poems for young men to give to their romantic interests. Technology advanced, and Valentine cards were soon being exchanged by thousands. Today, an estimated 190 million valentines are exchanged annually in the U.S. alone. An estimated 1 billion cards are exchanged on Valentine’s Day each year in the U.S., and Americans account for $20 billion of the $50 billion worldwide chocolate industry, according to trade publications. Of course, new media is also reshaping Valentine’s Day; last year, 15 million e-Valentines were sent via Internet connections.
Valentine’s Day is, today, a national observance in the U.S., Canada, Mexico, the UK, France, Australia, Denmark, Italy and Japan.
ST. VALENTINE: THE MAN AND THE LEGEND
The history of the saint behind this holiday is mysterious, indeed, and parts of the story are more legend than documented fact. For that reason, in 1969, the Vatican removed St. Valentine from the “General Roman Calendar,” the official registry of saints and their feast days. However, this saint is so beloved that Catholics are free to observe feast days locally and regionally—and millions do so every year.
The problem is that “Valentine” was a popular name in the 3rd Century—and for many years after that. At least two, and most likely several, Valentines were very early Christian martyrs. By the 6th Century, Christian leaders were blending their stories into a single heroic tale. Sorting out those records got even more complicated when a dozen more Valentines eventually were regarded as saints—piling up through the centuries in various corners of the Christian church.
Usually, Valentine is described as a courageous and brilliant defender of Christianity, as a compassionate man who tried to help men and women who were endangered during the period of Roman persecution—and as a priest who performed Christian marriages, including weddings for Roman soldiers and their wives at a time when that practice was illegal. According to legend, Valentine was such a striking figure that Roman Emperor Claudius II personally interrogated him, a practice that would have been quite rare in the Roman court. As the story goes, Valentine refused to recant his faith; the emperor refused to budge; Valentine performed a couple of final miracles (including healing his jailer’s daughter)—and Valentine was killed on February 14.
Looking for a Christian twist on Valentine’s greetings? Get inspiration for a DIY card from Solomon’s Canticle of Canticles, a book that uses marital love as a metaphor for God’s love for the Church.
2017 NEWS, RECIPES & DIY GIFT IDEAS
Gifts may be a nice gesture, but Valentine’s Day doesn’t have to cost a fortune—especially with this year’s tips from Reader’s Digest. For DIY gift ideas, look to Martha Stewart, DIY Network and Real Simple.
Traveling for Valentine’s Day? Wandering lovers can score deals with tips from the New York Times.
LUSH Cosmetics is making headlines with its 2017 LGBTQ Valentine’s Day campaign, which has been dubbed “adorable.”
Gifting a box subscription this Valentine’s Day? Parade reviews the best Valentine’s Day box subscription services.
Cheesecake and chocolate are two indulgent flavors that will be combined with the release of cheeseake M&Ms, for this year’s holiday of love.
Looking for this year’s love-inspired beauty trends? People.com tracks the most popular beauty trends for Valentine’s Day 2017.