JULY—Farmers and food sellers find all sorts of timely connections celebrating edible delights in every month of our calendar. When July breaks across America, we all brace for the so-called Dog Days, which begin with the rising of the Dog Star, more properly known as Sirius. Over time, that could occur as early as July 3. This year, astronomers tell us, Dog Days begin later—July 22 and extend well into August.
Of course, Americans have come to associate hot dogs with July, particularly because of our love of July 4 Independence Day cookouts. As always, industry groups have a host of hot dog promotions rolling out this month. The mother lode comes from the National Hot Dog and Sausage Council (NHDSC). No kidding! It’s a real institution with a nine-page PDF of ideas for celebrating July as National Hot Dog Month.
The Council has details in this PDF for applicants who want to be named official NHDSC Hot Dog Ambassadors. Here is part of the group’s invitation to would-be ambassadors:
The state of Hot Dog Nation is strong and while the Hot Dog Top Dog and Queen of Wien lead the way at the National Hot Dog and Sausage Council, it’s time for us to enlist official Hot Dog Ambassadors. … Everyone who enters will be classified as a Wiener Warrior with their own Wiener Warrior card.
Here at ReadTheSpirit magazine, our own resident hot dog expert is author Joe Grimm, who brought the world Coney Detroit, a colorful homage to Michigan’s favorite version of this all-American treat. Check out Joe Grimm’s books on his Amazon Author Page.
Had enough hot dog news?
July also is National Ice Cream Month. Again, no kidding! President Ronald Reagan signed a joint resolution of Congress into law in 1984. That included declaring a National Ice Cream Day in the middle of the month, which tends to move around the calendar because retailers prefer a weekend holiday. One hub of ice cream activism is the International Dairy Foods Association. But our best newsy clip about the observance comes from The Washington Post with a fun ice cream quiz. Throughout the month, various industry groups have declared other special days related to ice cream. For example, there’s often a national day for peach ice cream and another for plain vanilla. There’s even a day in July promoted by some trade groups as National Milk Shake Day. Those “holidays” tend to be driven by industry advertisers but keep an eye out this month—and you might find some tasty treats on sale at local eateries and ice cream shops.
Chocolate is a messier celebration—that is, it’s messier to identify clearly on the calendar. All around the world, there are lots of declarations about when to celebrate chocolate, apparently because people love the stuff so much. One of these occasions falls on July 7 and is called World Chocolate Day. We say: Hey, if you love chocolate, celebrate whenever you can!
July 6 is National Fried Chicken Day. Watch your favorite national chicken chain for special deals and discounts in early July. Kentucky Fried Chicken usually marks this special occasion in some way, each year.